The Ad Council is running a series of powerful Public Service Announcements (PSAs) on the topic of “Almost giving… it’s the same as not giving at all.”
This 30-second Quicktime movie and this 60-second audio MP3 provide proof that “less is more” when it comes to plucking heart strings and opening purse strings. The narrative is spare and the images understated, yet it’s very compelling.
These PSAs are also very timely, now that we’re sliding deeper into the second Dubya Recession. As individuals, we need to take personal responsibility for the compassionate care of our fellow human beings. That’s especially critical now, when the government is so focused on dismantling the social safety nets.